Fréderic Filloux

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In trying to name Google’s Achilles’ heels, is a cloistered workforce among them? I don’t know that Bell Labs technologists were out mixing with the hoi polloi either, but that outfit was a government sponsored monopoly that didn’t have to worry about competition. From Frédéric Filloux at Quartz:

Google’s disconnect from the outside world keeps growing. More than ever, it looks like an insulated community, nurturing its own vision of the digital world, with less and less concern for its users who also happen to be its customers. It looks like Google lives in its own space-time (which is not completely a figure of speech since the company maintains its own set of atomic clocks to synchronize its data centers across the world independently from official time sources). 

You can actually feel it when hanging around its vast campus, where large luxury buses coming from San Francisco pour out scores of young people, mostly male (70%) mostly white (61%), produced by the same set of top universities (in order: Stanford, UC Berkeley, Carnegie Mellon, MIT, UCLA…) They are pampered, with free food, on location dental care, etc. They see the world through the mirrored glass of their offices, their computer screens and the reams of data that constitute their daily reality.

Google is a brainy but also messy company where the left hemisphere ignores what the other one does. Since the right one (the engineers) is particularly creative and productive, the left brain suffers a lot.”

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Jonathan Franzen does not heart Jeff Bezos, but in a Guardian article, French digital-media maven Fréderic Filloux offers the Amazon honcho advice for the business side of the Washington Post. The opening:

The questions stated above might not fall into Jeff Bezos’s areas of sharpest expertise. But there is no shortage of smart people within the Washington Post— at least a core group eager to seize their new owner’s ‘keep experimenting’ motto and run with it.

What can he do? For today, let’s focus on editorial products.

#1. The printed newspaper. Should the Washington Post dump its print product altogether? The short answer is no. At least not yet and not completely. Scores of digital zealots, usually with a razor-thin media culture, will push for the ultimate sacrifice. But in every market — Washington, London, Paris — there still exists a solid base of highly solvent readers that will pay a premium for the print product. This very group carries two precious features for newspaper economics: One, they are willing to pay almost any price to have their precious paper delivered every day. For a proof of that statement, see how quality papers repeatedly hiked prices in recent years, $2 or €2 is no longer a psychological threshold. Hefty street prices helped many to offset the decline of advertising revenues. Keeping the printing presses running offers a second advantage, the ads themselves: They gave lost ground, but the remaining print ads still bring 10 or 15 times more money per reader than digital versions — which is, let’s be honest, a complete economic failure of digital news products.

How long will it last? I’d say around five years.”

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