Christian Rudder

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I’m not surprised we’re anonymously assholes online, but I am a little stunned by how much of this virtual ill behavior has ricocheted back into the offline world. The line is blurring. The opening of Andrew Leonard’s Salon interview with OkCupid founder Christian Rudder, whose new book, Dataclysm, paints a grim picture of how his customers behave in regards to race, sex and other matters, when searching for a mate online:

Question:

So men are sexists, and we’re all racist?

Christian Rudder:

The more you look at the data, the more it does confirm the cynics’ intuition about humanity. People online are free to act out their worst impulses with very little incentive to act out their best. I guess it just goes to show how politeness or propriety keeps us decent human beings. Offline, society actually has a very good effect on behavior in a very large sense.

Question:

That raises an uncomfortable question: Does our wholesale move online undermine how society traditionally keeps us in line?

Christian Rudder:

I’m not qualified to give a real opinion on where society as a whole is headed, but I think when you look at stuff like rage storms on Twitter, or even the thing that happened yesterday — the celebrity nude photos being leaked — you see that there are definitely some disgusting impulses that the Internet can gratify instantaneously. In the same way Cool Ranch Doritos gratify certain taste receptors that are probably not very good for my digestive tract, things like Twitter or Reddit or even OkCupid gratify our tastes in ways that should probably best be left unsated.

Question:

How does that make you feel as a researcher? Have you become more cynical as a result of what you’ve learned by watching how people behave on OkCupid?

Christian Rudder:

I definitely have a certain amount of ambivalence about the Internet generally and what we do at OkCupid. OkCupid does a lot of great things. We do find people love, we do create marriage and children and happiness in a pure sense, in a way that, say, Amazon does not. But there is a downside: In the process of finding that love or sex or whatever they’re looking for, people are able to be more judgmental. It’s a fraught thing. I can see the good and the bad in all this, but where it all comes out in the end, I’m not sure. I think the existence of the Internet is a good thing, but I do wish people exercised more humanity in using these tools.”

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The Internet is a grand experiment in the macro, and within that framework there are many smaller tests being run on us, some unethical. The question is why is there no real comeuppance for companies, Facebook and OKCupid included, which abuse the rules–abuse us. I guess the answer is twofold: 1) It’s difficult to uncouple our lives from a social network when we’ve been unpacking it there for years, and 2) There seems to be something tacit in the new-media bargain that tells us that we’re not paying with money so there will be some other type of payment. And there is. From Dan Gillmor at the Guardian:

“If you thought the internet industry was chastened by the public firestorm after Facebook revealed it had manipulated the news feeds of its own users to affect their emotions, think again: OKCupid.com, the dating site, is now bragging that it deliberately arranged matches between people whom its algorithms determined were not compatible – just to get data on how well the site was working.

In a Monday blog post entitled – I’m not making this up – ‘We Experiment On Human Beings!’ the site’s co-founder, Christian Rudder, essentially told us to face the facts of our modern world … at least as he sees them:

[G]uess what, everybody: if you use the Internet, you’re the subject of hundreds of experiments at any given time, on every site. That’s how websites work.

Human experimentation is definitely part of how websites work, in a way, because all online services of considerable size do something called A/B testing – seeing how users respond to tweaks, then adjusting accordingly. But that doesn’t mean sites can, do or should routinely and deliberately deceive their users or customers.”

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