Charles Duhigg

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A bunch of my favorite articles from 2012. (A couple of pieces from December 2011 are included since I do these lists before the absolute end of the year.) All ungated and free.

  • Pedestrian Mania(Brian Phillips, Grantland): Beautiful piece about world-famous 1870s long-distance walking champion Edward Payson Weston, subject of the book, A Man in a Hurry.
  • Brains Plus Brawn(Daniel Lieberman, Edge) Incredibly fun article about endurance, which points out, among many other things, that as quick as Usain Bolt may seem, your average sheep or goat can run twice as fast.
  • A New Birth of Reason” (Susan Jacoby, The American Scholar): Great essay about Robert Ingersoll, the largely forgotten secularist who was a major force in 19th-century America, taken from the writer’s forthcoming book, The Great Agnostic.
  • One’s a Crowd” (Eric Kleinberg, The New York Times): Great Op-Ed piece about the increasing number of people living alone.
  • How the U.S. Lost Out on iPhone Work” (Charles Duhigg and Keith Bradsher, The New York Times): A deep and penetrating explanation of the complicated forces at play in job outsourcing.
  • The Power of Habit“ (Charles Duhigg, Slate): An excerpt from the author’s bestseller of the same name which explains how Pepsodent became omnipresent.
  • We’re Underestimating the Risk of Extinction (Ross Andersen, The Atlantic): I didn’t necessarily agree with the premise (or conclusions) of this interview with philosopher Nick Bostrom, but I enjoyed its intelligence immensely.
  • Hustling the Cloud” (Steven Boone, Capital New York): Wonderful piece about a bleary-eyed, middle-of-the-night search for free Wi-Fi–and anything else that would seem to make sense–in a time of dire economic straits.
  • Craig Venter’s Bugs Might Save the World (Wil S. Hylton, The New York Times Magazine): Fascinating examination of the titular biologist, who wants to make breathing bots that will cure the world’s ills.
  • The Machine and the Ghost(Christine Rosen, The New Republic): The author riffs on how the rise of smart, quantified gizmos and cities necessitates a new “morality of things.”

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A bunch of my favorite articles from the first half of 2012. All available for free.

  • How to Survive the End of the Universe,” (Andrew Grant, Discover): Fascinating account of how humans can escape oblivion as our solar system changes over the next few billion years.
  • Was Frankenstein Really About Childbirth?“ (Ruth Franklin, The New Republic): Provocative piece that makes a strong case that the dread of childbirth was a major impetus for Mary Shelley’s classic.
  • One’s a Crowd” (Eric Kleinberg, The New York Times): Great Op-Ed piece about the increasing number of people living alone.
  • How the U.S. Lost Out on iPhone Work (Charles Duhigg and Keith Bradsher, The New York Times): A deep and penetrating explanation of the complicated forces at play in job outsourcing.
  • The Power of Habit“ (Charles Duhigg, Slate): An excerpt from the author’s bestseller of the same name which explains how Pepsodent became omnipresent.
  • We’re Underestimating the Risk of Extinction” (Ross Andersen, The Atlantic): I didn’t necessarily agree with the premise (or conclusions) of this interview with philosopher Nick Bostrom, but I enjoyed its intelligence immensely.
  • Hustling the Cloud” (Steven Boone, Capital New York): Wonderful piece about a bleary-eyed, middle-of-the-night search for free Wi-Fi–and anything else that would seem to make sense–in a time of dire economic straits.
  • Craig Venter’s Bugs Might Save the World” (Wil S. Hylton, The New York Times Magazine): Fascinating examination of the titular biologist, who wants to make breathing bots that will cure the world’s ills.

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I’ve recently linked to a couple of excellent pieces of Charles Duhigg’s reportage for the New York Times (here and here). He has another impressive article, this one for Slate about the hidden corners of consumerism, called “The Power of Habit.” The opening:

“One day in the early 1900s, a prominent American businessman named Claude C. Hopkins was approached by an old friend with an amazing new creation: a minty, frothy toothpaste named ‘Pepsodent’ that, he promised, was going to be huge.

Hopkins, at the time, was one of the nation’s most famous advertising executives. He was the ad man who had convinced Americans to buy Schlitz beer by boasting that the company cleaned their bottles ‘with live steam’ (while neglecting to mention that every other company used the same method). He had seduced millions of women into purchasing Palmolive soap by proclaiming that Cleopatra had washed with it, despite the sputtering protests of outraged historians.

But Hopkins’ greatest contribution would be helping to create a national toothbrushing habit. Before Pepsodent, almost no Americans brushed their teeth. A decade after Hopkins’ advertising campaigns, pollsters found that toothbrushing had become a daily ritual for more than half the population. Everyone from Shirley Temple to Clark Gable eventually bragged about a ‘Pepsodent smile.”

••••••••

Steve and Eydie don’t have filthy, scummy teeth, 1978:

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New York Times reporter Charles Duhigg, who’s done some brilliant work recently co-authoring articles about the Foxconn factories in China, has just filed “How Companies Learn Your Secrets,” an excellent piece in the Magazine about a big-box store collecting (and using) every little detail of your life. An excerpt:

“The desire to collect information on customers is not new for Target or any other large retailer, of course. For decades, Target has collected vast amounts of data on every person who regularly walks into one of its stores. Whenever possible, Target assigns each shopper a unique code — known internally as the Guest ID number — that keeps tabs on everything they buy. ‘If you use a credit card or a coupon, or fill out a survey, or mail in a refund, or call the customer help line, or open an e-mail we’ve sent you or visit our Web site, we’ll record it and link it to your Guest ID’ [Andrew] Pole said. ‘We want to know everything we can.’

Also linked to your Guest ID is demographic information like your age, whether you are married and have kids, which part of town you live in, how long it takes you to drive to the store, your estimated salary, whether you’ve moved recently, what credit cards you carry in your wallet and what Web sites you visit. Target can buy data about your ethnicity, job history, the magazines you read, if you’ve ever declared bankruptcy or got divorced, the year you bought (or lost) your house, where you went to college, what kinds of topics you talk about online, whether you prefer certain brands of coffee, paper towels, cereal or applesauce, your political leanings, reading habits, charitable giving and the number of cars you own. (In a statement, Target declined to identify what demographic information it collects or purchases.) All that information is meaningless, however, without someone to analyze and make sense of it. That’s where Andrew Pole and the dozens of other members of Target’s Guest Marketing Analytics department come in.”

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The best article I’ve read this very young new year isHow U.S. Lost Out on iPhone Work,” an excellent New York Times piece by Charles Duhigg and Keith Bradsher. It follows up on the question that President Obama famously asked Steve Jobs early last year during a pow-wow with Silicon Valley industry leaders: What can we do to have Apple products manufactured in America again? With his typical bluntness, Jobs told Obama it wasn’t going to happen. One reason is that contemporary America lacks a critical mass of mid-level engineers. But even if we reversed that situation, a larger problem looms: China, with its Foxconn complex, will sacrifice the health and well-being of its workers, treat them like so many indentured servants, in order to fulfill the every whim of tech titans. At any rate, it gives lie to the election-year assertion that all we have to do is loosen regulations and jobs will flood our shores. An excerpt:

Apple executives say that going overseas, at this point, is their only option. One former executive described how the company relied upon a Chinese factory to revamp iPhone manufacturing just weeks before the device was due on shelves. Apple had redesigned the iPhone’s screen at the last minute, forcing an assembly line overhaul. New screens began arriving at the plant near midnight.

A foreman immediately roused 8,000 workers inside the company’s dormitories, according to the executive. Each employee was given a biscuit and a cup of tea, guided to a workstation and within half an hour started a 12-hour shift fitting glass screens into beveled frames. Within 96 hours, the plant was producing over 10,000 iPhones a day.

‘The speed and flexibility is breathtaking,’ the executive said. ‘There’s no American plant that can match that.'”

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