Camillo Olivetti

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A cool old-school commercial for Olivetti, which was making computers with a great flair for design long before Apple.

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Short doc about the Olivetti company, which gave us the first desktop personal computer in 1964, the Programma 101, and brought a liberating modern design sense to all sorts of information systems. How could we be terrified of something that looked so cool?

The Valentine typewriter, designed in 1969 for Olivetti by Ettore Sottsass, is one of the best commercial designs ever. It was marketed as a typewriter you would use outside of the office. Information tools could be personal, portable and non-institutional.

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