My laptop background is always this…
Microsoft went in a very different direction in 2001 when choosing the image for its Windows XP background, purchasing a calm, bucolic image from photographer Charles O’Rear, who couldn’t have imagined when he shot the scene several years earlier that his work would soon be viewed by a billion people globally. The picture was perfect for a new computer, a painterly tableau that’s wide open, inviting yet seemingly unfinished, urging the user to “complete” the work.
As a smart Artsy article by Abigail Cain reveals, the company paid the “second-largest sum ever to a living photographer for a single photograph, topped only by an image of Bill Clinton hugging Monica Lewinsky.” The writer also fills in the blanks of how the image came to be, which required, among other things, an accident of nature that for a brief spell altered the now-famous landscape.
Microsoft has an insect infestation to thank for its classic Windows XP desktop background—an image that has graced at least a billion computer screens since the system’s 2001 launch.
Napa Valley spent most of the 1990s trying desperately to curb the spread of phylloxera, a microscopic pest that was devastating its grapes. By the time the epidemic had run its course in 1999, some 50,000 acres of fields had been decimated.
Although the cost for growers was astronomical—half a billion dollars in total—the landscape of Northern California had never looked more idyllic. Endless rows of grapevines had been replaced by a lush carpet of grass, dotted here and there with wildflowers.
It was this vision of Sonoma County that flashed by Charles O’Rear’s car window as he drove down Highway 121 in 1998. Although he was a professional photographer, with work featured in National Geographic and the Los Angeles Times, O’Rear wasn’t on assignment that Friday afternoon. Instead, he was headed to visit his then-girlfriend (now-wife) near San Francisco.
But he still had one eye on the region’s rolling hills. It was January, and after the winter rains, “the grasses turn green and I know the chances of finding these beautiful hillsides are really good,” he recalled. “I’m going to be more prepared. I’m going to be more alert.”
And then, he saw it. “My God!” he thought. “The grass is perfect! It’s green! The sun is out, there’s some clouds.’”
So he stopped his car, pulled out his medium-format camera, and took a few photos using color Fujifilm. Those brilliant greens and pure blues were totally unedited when O’Rear uploaded them to Corbis, a stock photo and image licensing site founded by Bill Gates. A few years later, he got a call from Microsoft asking to use his shot of Sonoma County as the default background for its newest operating system.•