Old Print Ad: “The Chevalier” Slimming Belt For Men (1952)

Should not be worn by pregnant men.

I don’t have a protruding belly or I’d waddle into my time machine and head back to 1952 to purchase one of these guy girdles known as the Chevalier Health Supporter Belt. Aimed at “men in their 30s, 40s, 50s who want to look slimmer and feel younger,” this belt helped dudes suck in their guts so they wouldn’t have to eat right or exercise.

For just $3.98 plus postage and handling, you could try this truly embarrassing undergarment for 10 days. If you weren’t completely satisfied with your boy bodice at that point–or you developed some dignity–then your money would be returned in full. An excerpt from the captivating copy:

“Does a bulging ‘bay window’ make you look and feel years older than you really are? Then here, at last, is the answer to your problem! “Chevalier,” the wonderful new health supporter belt is scientifically constructed to help you look and feel years younger.

Why go on day after day with an old man’s mid-section bulge…or with a tired back that needs posture support? Just see how ‘Chevalier’ brings you vital control where you need it most! ‘Chevalier’ has a built-in strap. You adjust the belt the way you want. Presto! Your ‘bay window’ bulge is lifted in…flattened out–yet you feel wonderfully comfortable!”

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