Smartphone-enabled rideshare companies like Uber and Lyft are disruptors that provide greater convenience and information but also kill steady, secure jobs and place people deeper inside a surveillance machine. The thing is, nothing seems more prone to disruption than these businesses themselves. I’ve already mentioned how the emergence of driverless cars could make possible an ownerless and growing fleet of taxis. But why wait for autonomous, with its imprecise start date?
LibreTaxi is an app that removes the middleman, letting the fare and driver do cash (and, soon, Bitcoin) business directly. Roman Pushkin’s brainchild actually wasn’t designed to compete with the Kalanicks, instead aiming at rural and out-of-the-way locales that Uber and others do not service and likely never will. But it has begun creeping into urban areas, and some other similar apps to come will be aimed directly at the behemoths.
Uber, a company evaluated at $60B, will unlikely go to remote Siberian region where I was born. About 1000 people still live there. It’s not far from Russian Silicon Valley — Academgorodok in Novosibirsk, only 80 miles. But there is no road to such villages: deepest forest, Taiga, and the river. It takes about 2 days to get there by boat.
Sometimes I think that nobody understands remote regions better than me. And I don’t mean Russia only. I lived in 10 countries before I settled down in San Francisco Bay Area. I found that problems in Russian remote regions are very similar to problems Indian/Nepali remote regions have. And I expect they are the same somewhere outside of big cities in South Africa, China, Latin America and Middle East.
I remember when I visited my relatives in Siberia ~10 years ago, and explained them how cellphone works. They never heard about that and now they are lucky to have their own cell tower. Now they have few computers, mobile phones, internet connection. They use motorbikes to get to the same villages around in summer, and use special light vehicles to do the same in winter time. But with all of the technology available they’re still struggling with problems western civilization solved already.
To my surprise, when I visited my native village 2 years ago, nobody knew what Uber is.•
What is LibreTaxi?
It’s free alternative for Uber, Lyft, etc. It doesn’t compete with these companies directly. I made it for a remote area where I was born and found that people around the world like it. Uber probably won’t go to remote and rural areas, so LibreTaxi is perfect for that.
What problem does LibreTaxi solve?
People need a ridesharing service in remote and rural areas where big companies will never go. At least I started with this idea in mind. Now I see how people are starting to use it in some cities as an Uber replacement. Also, you can never predict what type of taxi you want – boat, helicopter, rickshaw etc. LibreTaxi is open-sourced under MIT license. People can update it relatively easy or add vehicle types and run Uber-like services for their areas independently.
Are you targeting any specific markets, cities or demographics?
Our main market is rural areas, but it seems like it’s expanding into cities now. I have to think about improving and polishing functionality to make it even more easier to use.•
Tags: Roman Pushkin