“Factories And Data Processing Centers Are, Perhaps, The Most Relevant Production Centers Of Our Times”

Douglas Coupland, when working as a member of Steven Spielberg’s think tank on Minority Report, advised the director that the future would be much quieter. Well, certain parts of it will be, and some of them are pieces that rumbled with human activity for as long as they existed. Actually, in many cases, Coupland’s tomorrow has already arrived. 

Photographer Edgar Martins’ new series, 00:00.00, captures eerie moments when cutting-edge Munich BMW factories are slowed to a stop, their almost-humanless hum silenced, reminding us that they exist and operate while we busy ourselves elsewhere. Soon, these operations won’t need even a few of us, and we’ll have to find other things to do with our time. We’ll have to redefine what humans are here for, a process that will continue as long as we do, and we’ll require fresh political solutions to navigate this new normal.

From Adele Peters at Fast Company:

“Factories and data processing centers are, perhaps, the most relevant production centers of our times,” Martins says. “I’m interested in how technology is shaping our lives and how we have become increasingly dependent on it, for better or worse. I’m also interested in the notion of technological utopias and the dreams and aspirations we attach to technological advancements and progress.”

Car factories have helped shape the world we live in and will reshape it again as companies react to climate change, he says. “The automotive industry faces some major challenges over the next decades, as it aims to deal with the inherent shortcomings and pitfalls of the internal combustion engine and its environmental repercussions.”•

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