“They Get Paid In The Feeling Of Floating In The Vast Virtual Connectivity”

Every day hundreds of millions of us work for free for Facebook and Twitter and the like, producing tons of content without getting paid. The Mark Zuckerbergs are the ones who collect the cash while we get the attention we crave, our egos stroked while our pockets picked. Creative companies have often operated on a similar principle, offering freedom of expression in lieu of a good paycheck, but the new social-media firms and the tools that enable them have completely erased remuneration from the equation. Facebook would be the largest sweatshop in the world, except that even those factory laborers get paid a nominal amount.

In “The Smartphone Society,” a sprawling Jacobin article about our beloved, ubiquitous “hand machines,” Nicole Aschoff speaks to the way these new tools have reordered labor. An excerpt:

The expansion and reproduction of capital is dependent on the development of these new commodities, many of which emerge from capital’s incessant drive to enclose new spheres of social life for profit, or as political economist Massimo De Angelis says, to “put [these spheres] to work for [capital’s] priorities and drives.”

The smartphone is central to this process. It provides a physical mechanism to allow constant access to our digital selves and opens a nearly uncharted frontier of commodification.

Individuals don’t get paid in wages for creating and maintaining digital selves — they get paid in the satisfaction of participating in rituals, and the control afforded them over their social interactions. They get paid in the feeling of floating in the vast virtual connectivity, even as their hand machines mediate social bonds, helping people imagine togetherness while keeping them separate as distinct productive entities. The voluntary nature of these new rituals does not make them any less important, or less profitable for capital.

[Harry] Braverman said that “the capitalist finds in [the] infinitely malleable character of human labor the essential resource for the expansion of his capital.” The last thirty years of innovation demonstrate the truth of this statement, and the phone has emerged as one of the primary mechanisms to activate, access, and channel the malleability of human labor.

Smartphones ensure that we are producing for more and more of our waking lives. They erase the boundary between work and leisure. Employers now have nearly unlimited access to their employees, and increasingly, holding even a low-paid, precarious job hinges on the ability to be always available and ready to work. At the same time, smartphones provide people constant mobile access to the digital commons and its gauzy ethos of connectivity, but only in exchange for their digital selves.

Smartphones blur the line between production and consumption, between the social and the economic, between the pre-capitalist and the capitalist, ensuring that whether one uses their phone for work or pleasure, the outcome is increasingly the same — profit for capitalists.•