“A Former Cab Driver With His Own PR Handler? Curious.”

L.A. Weekly is reporting that its concerning story about Uber, penned by one of that company’s drivers, was responded to with some chicanery by the Silicon Valley ride-share service. From a post by Sarah Fenske:

“Yesterday — barely 24 hours after we published a first-person essay critical of Uber — L.A. Weekly‘s editorial assistant was contacted by a stranger offering a first-person essay about how great Uber is.

It was kind of strange. It was purportedly written by a former taxi driver named Cabdi Xuseen (‘Confessions of a Former L.A. Taxi Driver,’ the title read), but it came from the email of a different person, someone with the improbable name of Tawny Valentine. ‘This piece is exclusive to the L.A. Weekly and we hope that you would consider placing it,’ Valentine wrote.

A former cab driver with his own PR handler? Curious.

The essay was all about how great it was working for Uber. ‘I’ve driven a lot of things for a lot of different people throughout my career: taxis, limos, and even 18-wheel trucks. But now, I drive for myself, with Uber. I get to be my own boss. I make my own hours. My car is my small business, and I am free to run it as I see fit.’

Our editorial assistant emailed Valentine back. Normally, she told her, we hear from writers directly. What was her relationship with Xuseen? Valentine dodged the question, but sent us Xuseen’s cell, explaining, ‘Cadbi saw the piece that ran yesterday and wanted to author a response.’

Naturally, we called Xuseen. And he had a different story. Valentine had contacted him. He didn’t seem to have seen our piece at all. Instead, she’d reached out to him because he was one of Uber’s top-rated drivers — 4.87 out of 5 stars, he told us proudly.

So we emailed Valentine again. She reached out to him? Who was she working for?

Only then did the truth come out. ‘We work with Uber.'”

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