“Are These The Sneakers Of A Millionaire Sheik?”

A great hoax plays upon a real desire or anxiety, and no one’s been better at pushing those buttons than prankster Alan Abel. In a 1970s scam, the wiseacre posed as a tennis-loving sheik, playing off America’s fear and loathing of newly minted OPEC millionaires, at a time when our post-WWII lustre had faded. Abel, one of the cultural ancestors of Sacha Baron Cohen, created the character of Prince Emir Assad, who competed in a Pro-Am tourney.