“They Have Themselves Taken Over The Role Of Hero From Yuri Gagarin And John Glenn And Neil Armstrong And Sally Ride”

I don’t agree with the premise of Ian Bogost’s new Atlantic article which argues that private industrialists and technologists exploring and colonizing space alongside government efforts will somehow debase our ambitions. It will mean something different and pose new questions, sure, but we need to be confronting such challenges from every angle. Regardless, it’s a well-considered piece. An excerpt:

“[Elon] Musk is a hero of the entrepreneurs and venture capitalists who have themselves taken over the role of hero from Yuri Gagarin and John Glenn and Neil Armstrong and Sally Ride. He’s also perhaps the closest real-world counterpart to Tony Stark, the fictional playboy and industrialist who becomes Iron Man in Stan Lee’s comic books. Musk started SpaceX shortly before selling PayPal in 2002. Like Stark he’s a modest man, taking only the titles of CEO and CTO at SpaceX, in addition to his role as Chairman and CEO at Tesla Motors, the electric car manufacturer he founded a year later. SpaceX’s contract under the NASA COTS program is worth up to $3.1 billion, more than twice what Ebay shelled out for PayPal.

Musk is in the space freight business, hauling materials and equipment from earth to sky, a kind of twenty-first century Cornelius Vanderbilt in the making. Elsewhere, rich men lust jealously for space now that Earth’s challenges have proven tiresome. John Carmack, the co-founder of iD software and co-creator of Doom started Armadillo Aerospace in 2000, eyeing space tourism via a sub-orbital commercial craft. Amazon Founder Jeff Bezos helped found another private spaceflight company, Blue Origin, in the same year. And of course, Virgin Group founder Richard Branson established Virgin Galactic in 2004, to provide sub-orbital space tourism as well as orbital satellite launch. In 2008, Richard Garriott, the role-playing game creator and son of American Skylab astronaut Owen K. Garriott, paid Space Adventures a reported $30 million to be flown via Russian Soyuz spacecraft to the ISS. Just four years later, Branson’s Virgin Galactic was selling tickets for sub-orbital rides on SpaceshipTwo for a mere $200,000. Ashton Kutcher and Katy Perry have already signed up. TMZ Galactic can’t be far behind.”

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