“Hyper Facial Perception Stems From An Evolutionary Need To Recognize — Often Quickly — Faces”

Pareidolia is our ability see a human face where there is none, like a religious figure in a piece of toast. Computers appear to have the same tendency. From Rebecca J. Rosen in the Atlantic:

“Pareidolia was once thought of as a symptom of psychosis, but is now recognized as a normal, human tendency. Carl Sagan theorized that hyper facial perception stems from an evolutionary need to recognize — often quickly — faces. He wrote in his 1995 book, The Demon-Haunted World, ‘As soon as the infant can see, it recognizes faces, and we now know that this skill is hardwired in our brains. Those infants who a million years ago were unable to recognize a face smiled back less, were less likely to win the hearts of their parents, and less likely to prosper.’

Humans are not alone in their quest to ‘see’ human faces in the sea of visual cues that surrounds them. For decades, scientists have been training computers to do the same. And, like humans, computers display pareidolia.”

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Audi “Faces” commercial:

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