“TX54 Is A Disposable Timepiece That Is Worn On The User’s Thumbnail”

For its 150th anniversary, Timex sponsored “The Future of Time,” a competition that imagined timepieces 150 years from now. One entry was a thumbnail watch. From the competition copy: “TX54 is a disposable timepiece that is worn on the user’s thumbnail. While its translucency makes it blend seamlessly with the hand, a selection of text color options and a glow feature that activates on command make it easy to read.”

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Live Timex commercial for the waterproof version: