In the ’60s and ’70s, before people were connected virtually, excuses were found for homemakers to come together in groups. These gatherings sometimes formed around Tupperware–non-biodegradable plastic food containers. This 1961 commercial depicts a Tupperware home party.
In a 1969 ad placed in Field & Stream, Tupperware tried to create a secondary male market for their goods: “Harry, what on earth are you doing with my Tupperware? What all smart sportsmen are doing. Using Tupperware, their wives’ favorite food containers, for their favorite hunting and fishing gear. Giving it the protection it deserves. And gets only in Tupperware. Tupperware is airtight. Waterproof. Moisture-proof. Dustproof. Rustproof. And that’s proof enough. Besides, Tupperware won’t rattle, dent or break. Tupperware has containers you can use for everything from scopes to spinners. From flies to film. From pliers to pipe tobacco. Best of all, you don’t need a license to buy Tupperware. And there’s no limit either.”