Comet Theatre, The 5¢ Theatre, NYC (1917)

“High Class Motion Pictures & Illustrated Songs.”

I’m not quite sure which Comet Theatre location in New York City is pictured above. Because of the sensation that Hailey’s Comet caused in 1910 when it was visible from Earth, many businesses used the “Comet” name in the subsequent decade, theaters especially. The featured movie playing on this particular day was a 10-minute short calledFor Honor’s Sake.” There was also a film of the racially charged 1910 boxing match between Jack Johnson and Jim Jeffries, which was known as The Fight of the Century.” (Jeffries received a vicious ass-whooping.) If you look closely at the signage, the Comet promised to provide “Iced Air,” which, in the pre-air-conditioning age, meant blocks of ice sitting in front of a fan.

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